Seaway Trail, Inc. has named Michael “Mike” Bristol as its new President and CEO. The Great Lakes Seaway Trail is a 518-mile, two-state National Scenic Byway, a New York State Scenic Byway, and a state-designated Bicycle Route in New York and Pennsylvania. Bristol becomes only the second President and CEO in the Great Lakes Seaway Trail’s 34-year history.
The Seaway Trail scenic driving route was designated in 1978. The Seaway Trail, Inc. nonprofit organization formed in 1986 with Teresa Mitchell as its first director. Mitchell passed away in January and Charles “Chuck” Krupke served as Interim Executive Director.
Mike Bristol began his new leadership role July 2, 2012. He brings nearly 30 years’ experience in tourism, athletics and nonprofit management to the tourism and economic development organization based in Sackets Harbor, NY.
A Florida State University graduate, Bristol was the Associate Director of his alma mater’s Seminole Boosters, Inc., a national-level fundraising corporation. He served as President and CEO of the Tallahassee Area Convention and Visitors Bureau from 2002 to 2005.
Upon returning to his native northern New York, Bristol served as Director of Marketing and Outreach for The Antique Boat Museum on the Great Lakes Seaway Trail in Clayton, NY. Bristol is a member of the Clayton Local Development Corporation Redevelopment Committee that is overseeing a new dock and hotel development.
The Great Lakes Seaway Trail organization is known for diverse travel theme marketing, a “Best of the Byways” guidebooks series, Great Lakes Seaway Trail “Outdoor Storyteller” signage, and innovative programming that includes a American Volkssport Association-approved series of War of 1812-theme walks.
Popular travel themes include scenic driving road trips, maritime and military history, four seasons’ outdoor recreation, birdwatching, lighthouses and shipwrecks, bicycling, quilting and cultural heritage.
To learn more about the Great Lakes Seaway Trail byway that runs alongside the St. Lawrence River, Lake Ontario, Niagara River and Lake Erie in New York and Pennsylvania, go online to