Joe Kennedy, never really enthusiastic about World War One, spent the war as an assistant general-manager of Bethlehem Steel and used the opportunity to buddy up to Franklin D. Roosevelt who was then Assistant Secretary of the Navy. During Prohibition Kennedy went to England and with the help of FDR’s eldest son James Roosevelt secured the exclusive American rights for Gordon’s Dry Gin and Dewar’s Scotch. Contrary to rumors, Kennedy wasn’t a bootlegger, he imported his British booze legally under a permit to distribute medical alcohol. Kennedy was of course, the father of John F. Kennedy.
The story of these two Irish-Americans serves as a kind of microcosm of the story of Prohibition, when all of America seemed upside down. “In almost every respect imaginable, Prohibition was a failure,” Daniel Okrent writes in
The medical exemption to Prohibition, along with the sacramental wine exemption, and the fruit exemption for homemade wine and cider, meant that Prohibition was fairly doomed from the start according to Okrent. In fact it’s a wonder that Prohibition even got started. In the late nineteenth century drinking was at an all time high, a central part of American life. But immigration was also at an all time high, along with the Protestant Christian reformers, xenophobia, and racism. An unlikely alliance emerged to battle “Demon Rum” that included racists (including the Klan), progressives, suffragists, and populists.
Okrent lays out the story of this coalition in a readable way, avoiding much of the political minutiae, while still illuminating the personalities – people like Mother Thompson, Frances Willard, axe-wielding Carry Nation, bible-thumping Billy Sunday, William Jennings Bryan (who helped bring the Democratic party on board), Wayne Wheeler (the long-forgotten man considered the father of Prohibition), and Mabel Willebrandt (the Assistant US Attorney General despised by the nation’s drinkers).
The usual suspects are all here: the rise of organized crime from scattered minor street gangs, the rum runners contributions to boat design, the rise of Sam Bronfman’s Seagrams empire. The most interesting parts of the book however, detail how leading suffragists sought the vote after being denied leadership positions in the temperance movement and then used that vote to secure first the income tax (considered crucial to weaning the government off the alcohol excise tax teet) and finally Prohibition. Okrent also clearly presents the brewers’ failure to band together with the distillers, and their lack of action against the Prohibitionist until it was too late. Mostly German-Americans, World War One sealed their fates.
Also illuminating is Okrent’s telling of how the Eighteenth Amendment, which along with the Thirteenth Amendment outlawing slavery is the only constitutional amendment to deal with personal property and the only one to have been repealed, came to be reversed. Last Call chalks it up to a few primary factors. The ease of access to booze which was no longer regulated, and so could be found everywhere, not just at bars (the old joke went “Remember before Prohibition? When you couldn’t get a drink on Sunday?”). The presidential campaign of solidly wet New York Governor Al Smith (defeated by mostly dry anti-Catholics) that changed the political mood of the country’s immigrants [
Okrent avoids the obvious comparisons to today’s Drug War, but even the causal reader, can’t miss them. The seemingly limitless supply, the institutionalized hypocrisy of legal tobacco and alcohol while pot smokers go to overcrowded prisons. The overzealous and expensive enforcement on the one hand (particularly in the inner cities), alongside marijuana buyers clubs and lax enforcement that amounts to a defacto local option.
It took about 10 years to understand that Prohibition only increased lawlessness, corruption, greed, and violence. Last Call leaves the astute reader wondering how long it will take us to come to the same conclusion about the War on Drugs.
Note: Books noticed on this site have been provided by the publishers. Purchases made through